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Hello.

I’m Susan Joy.

I advise brands on sustainability, strategy, purpose, product, story & experience.

I help brands:

  • I work with founders, designers and teams to hone their unique vision, purpose, and value proposition.

    What makes you unique?

    Is the world better off because your business exists?

    What is your reason for being?

  • I help identify opportunities for positive impact across your value chain and product lifecycle, building resilience, capacity, and systemic value.

    How might we look beyond the problems and see the potential inherent in your unique context and resources?

  • In all things, I seek golden glue to reconnect and heal what is broken, creating something more beautiful and valuable from our broken shards.

    How might we reimagine our broken systems so that what once was broken is now where the value is?

How can I help you?

Regenerative Business Coaching

Ready to move beyond conventional sustainability? A confidential space to explore, prototype, and catalyze positive change.

The Golden Glue

Strategic consultancy partnering with visionary organizations to transform sustainability challenges into regenerative opportunities.

Let’s chat.

Guiding Star

A just and regenerative world where businesses prioritize respecting, valuing, and positively impacting communities and ecosystems at every stage of their product’s lifecycle.

Ready to explore?

Let’s chat.